Bob Ehlers is currently the Vice President of Business Planning at Audinate, where he is responsible for developing business strategies and partnerships that extend Audinate’s served markets and customer base. Audinate’s Dante technology is the standard for professional networked real-time audio/video distribution and management. Dante is incorporated into over 3000 products from more than 500 Original Equipment Manufacturers (OEM).
Before this Bob was the Audinate Vice President of Product Management, providing strategic product planning, and was responsible for the product development lifecycle for Audinate’s Dante Audio and Video over IP products. Bob led the team of Product Managers at Audinate, who developed innovative new products such as Dante Embedded Platform (Dante as Software), Dante Application Library, Dante Bluetooth AVIO interfaces, and Dante Domain Manager. Bob was personally responsible for the definition and development of Dante AV, adding video and metadata to the Dante solution family.
In both these roles, Bob regularly interacts with customers, seeking their input in order to define new products and product features, develop new markets and channels, and deliver innovation to the Pro AV market.